Commercialization Plan Essay Example | Topics and Well Written Essays - 1250 words

Commercialization Plan - Essay Example The Sweet Cat center provides safe and secure daycare for children aged up to 7 years. Market research helps in gathering valuable information from the customers (Klopper, 2000). The Sweet Cat center will carry out market research to gauge the level of customer satisfaction. Improvements and modifications in its services will be carried out accordingly. The center also plans to gather information on the unmet needs of the customers and devise appropriate strategies to satisfy those needs. The Sweet Cat centre will strive to provide top-notch day care services. Since the company operates in the services sector, it will pay due attention to all the 7 Ps of services; product, place, price, promotion, physical evidence, processes and people (Khan, 2014). Sweet Cat will provide close personal attention to each child. The centre will provide a combination of educational and recreational services to ensure holistic development of the children. Sweet Cat has a vast repertoire of toys and games for children. The company will continue to add on to its existing collection of toys and books. At the same time, we will dispose of old worn out and out-dated material. The walls of the Sweet Cat center will have pictures of various cartoon characters. This will ensure that the overall ambience of the centre remains lively and vibrant where children can relax and enjoy. The appropriate physical evidence is bound to attract the target market (Buttle, 1994). Our center recognizes the fact that infants require special care. Therefore we will have a dedicated team of employees to cater to this segment. The center will offer some water-based activities to add to the fun quotient. It will also have kitchen facility to prepare food for the children. We, at Sweet Cat center are committed to providing top notch services to our clients. It will be mandatory for all employees of the center to undergo periodic training programs. This training will be arranged by the